In celebration of the twentieth anniversary of Baja Blast, MTN DEW announced today that the fan-favorite beverage will stick around for all of 2024.
From the press release:
“MTN DEW BAJA BLAST has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way. Nothing’s better than giving fans what they’ve asked for, with a few additional surprises to keep the celebration going all year long,” MTN DEW Vice President of Marketing JP Bittencourt offered in a press release. “Thank you to all the BAJA BLAST lovers over the last 20 years. Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so… that’s a win-win.”
Traditionally, Baja Blast was available only at Taco Bell, but in 2024, fans of the drink will be able to purchase cans and bottles of Baja Blast at local stores.
